We‘re very selective about who joins the Bell Falla team. As a result, we’ve become an industry leader in market research and strategic consulting.

Juan Falla

Juan Falla

Senior Partner

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Juan brings hands-on experience both as a seasoned marketing consultant and marketing manager. Prior to forming Bell, Falla & Associates, Juan was Vice President of Shachtman-Fagan, Inc., a well-established healthcare marketing research company. His industry experience includes marketing management at Pfizer, where, in addition to product responsibilities, Juan led company-wide initiatives in trade policy, company image, and DTC advertising; and Forest Laboratories, where he gained experience working in an entrepreneurial environment and added to his repertoire of therapeutic category experience by marketing the asthma and pain management lines.

Juan began his career as a market research analyst with Pfizer, where he developed and managed major product launch studies in a wide range of therapeutic categories. In this position, Juan developed novel methodologies for market segmentation, spearheaded studies to incorporate patient needs in clinical trial design, and introduced new methods for testing journal advertising. Among clients, Juan is recognized for his moderating skills and project leadership. Juan holds an MBA and BA in Marketing from Rutgers University.

Stephen Bell

Stephen Bell

Senior Partner

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Steve is a statistician and consultant specializing in pharmaceutical markets and quantitative marketing research methods. Steve has applied his statistical and software development background to create several original quantitative methods tailored to the needs of pharmaceutical marketers. From 1989-1998, Steve was an Assistant Professor of Marketing at New York University.

At NYU, he taught courses on marketing strategy in the undergraduate, MBA, and Executive Education programs. From 1998-2002, Steve led all advanced quantitative marketing research projects at Shachtman-Fagan, Inc., a well-established pharmaceutical marketing research company. Steve has a B.A. from Davidson College, MBA and Ph.D. from Columbia University.

Gwen Costa

Gwen Costa

Senior Vice President

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Gwen comes to us from Harris Interactive, where she was a Senior VP of Healthcare Research. While at Harris, Gwen developed the West Coast healthcare practice, which specializes in research in biotech, oncology, and medical devices. In addition to her consulting experience, Gwen offers a wealth of client-side management experience. Prior to Harris, Gwen held key positions at Baxter and Amgen. At Baxter, Gwen was a key member of the Global Bioscience Marketing division. At Amgen, Gwen served as Global Market Research Director of Oncology, and Director of Marketing Training and Brand Planning. While at Amgen, Gwen was instrumental in implementing a new marketing training curriculum, and in facilitating the annual brand planning process. Gwen’s accomplishments at Amgen also included work on implementing a new sales training program which was highlighted by a collaborative effort between the marketing research and the sales training groups.

Gwen’s marketing research experience spans the entire product lifecycle, from buying process and new product evaluations to segmentation and communication testing for both new and in-line products. She has conducted research domestically as well as internationally, including emerging markets.

Prior to her career as a marketing research professional, Gwen spent 10 years in pharmaceutical sales with various healthcare organizations such as Merck, AstraZeneca, and Tokos Medical as both a field representative and a corporate account manager. Gwen has a MS in neurophysiology from Penn State University.

Doug Willson, PhD

Doug Willson, PhD

Senior Vice President

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Doug is an economist and consultant specializing in quantitative market research. Doug’s pharmaceutical marketing research and consulting experience spans all major therapeutic categories, covering both pharmaceuticals and medical devices, and has involved domestic and global research with physicians, patients, payors, and other stakeholders.

Prior to joining Bell, Falla & Associates, Doug was Senior Vice President and Chief Methodologist at GfK Strategic Marketing/GfK Healthcare, and Vice President and Chief Methodologist at National Analysts. During his 20+ year career in marketing research, Doug has developed new research methodologies and custom software applications in forecasting, pricing, choice modeling, segmentation and message testing. Doug has a Bachelor of Commerce and a Masters in Economics from the University of Toronto, and a Ph.D. in Economics with fields in econometrics and finance from the University of Pennsylvania.

Michael Galvin, PhD

Michael Galvin, PhD

Senior Vice President

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Michael is an experienced marketing research consultant who has managed qualitative and quantitative studies, both domestically and internationally, in a variety of indications, including oncology, endocrinology, cardiology, psychiatry, and neurology.

Michael has particular expertise in oncology, having managed dozens of projects and conducted hundreds of interviews with community and academic oncologists, opinion leaders, nurses, and pharmacists. He has worked in many tumor types, both liquid and solid, including chronic and acute leukemia, myelodysplastic syndromes, lymphoma, breast, colon, lung, ovarian, melanoma, glioma, gastric, pancreatic, and neuroendocrine. He has also been quoted in reviews of new oncology products in Medical Marketing & Media.

His qualitative experience includes new product evaluations, positioning and messaging research, buying process, and evaluations of new and/or competitive data. He has overseen a variety of quantitative studies, including demand studies, messaging research, and segmentation studies.

Prior to joining Bell, Falla & Associates, Michael was Senior Vice President, Research and Consulting, at GfK Healthcare. He also spent several years as an Information Analyst at Pfizer. He has also taught at several colleges and universities and has published articles on European social and economic history. Michael has a Ph.D. from Columbia University and an AB from Harvard University.

Adam Porterfield, PsyD, MBA

Adam Porterfield, PsyD, MBA

Senior Vice President

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Adam Porterfield is a Senior Vice President with Bell Falla and a clinical-organizational psychologist by training. He is a seasoned moderator with over thirteen years of experience conducting marketing research with healthcare professionals and patients in support of treatments for psychiatric and CNS disorders, oncology, and Type 2 diabetes, among many others. He has also conducted research domestically as well as abroad in Argentina, Belgium, Brazil, Canada, China, France, Germany, Holland, Italy, Japan, Mexico, Poland, Spain, Sweden, Venezuela, UK.

Adam leveraged his formal education in psychology and business to yield insights in qualitative marketing research previously undiscovered using traditional interviewing approaches.

Prior to his career in marketing research, Adam conducted organizational effectiveness analyses for a number of corporations.  In addition, he coordinated patient admissions for four mental health centers operated by the largest behavioral health care corporation in Florida.  Adam earned his B.S. in Psychology from Tufts University.  He has also earned a Psy.D., and M.A. in Clinical Psychology and an M.B.A. in Health and Medical Services Administration from Widener University.

Ken Wikler, PhD

Ken Wikler, PhD

Executive Director

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Ken has been conducting global qualitative and quantitative research in the pharmaceutical industry for over ten years. He has designed and implemented a wide range of customized qualitative and quantitative research with physicians, payors, patients, and other healthcare professionals across the world. Ken has extensive experience across a range of therapeutic areas, including virology, immunology, oncology, dermatology, endocrinology, cardiology, and pain management. He also has widespread experience in device testing.

Prior to joining Bell Falla, Ken directed assay development at a biotech company and was an assistant professor at the Yale School of Medicine. Ken has a Ph.D. from Cornell University.

Anna Robbertz

Anna Robbertz

Executive Director

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With over 20 years of consulting experience and another five years in pharmaceutical marketing, Anna has been involved in numerous market planning programs supported by extensive market research and investigation. She has developed an expertise in both qualitative and quantitative market research methodologies for projects involving product and market validation/opportunities assessments and product pricing and positioning strategies. Research skills include in-depth, one-on-one interviewing and focus group moderation for a range of stakeholders, including payers, providers, and patients.

Prior to joining Bell, Falla & Associates, Anna was an independent consultant. Prior to that Anna was responsible for Boston Healthcare’s Market Analytics practice. Anna has a Masters degree in Business Administration with a concentration in marketing from Bentley College and a Bachelors degree in Public Health from the University of Massachusetts at Amherst.

Paul Kirnos

Paul Kirnos

Senior Statistician

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Paul comes to Bell Falla from National Analysts Worldwide with over ten years of analytic experience in marketing research and consulting, focusing on pharmaceutical markets. Paul is a skilled practitioner of advanced quantitative methods, including conjoint/choice modeling, segmentation, forecasting, and pricing research. He has extensive experience in applying these methodologies to address marketing issues throughout the product life cycle and across many therapeutic categories.

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