Quantitative Research

Our quantitative studies are designed by some of the leading methodologists in pharmaceutical market research, using cutting-edge techniques:

  • Market Surveillance

    Cost-effective domestic and global tracking studies, including advanced analytics and custom reporting.

  • Demand Studies

    State-of-the-art methodologies include our patent pending Metasimulator™ and innovative approaches to calibration and discounting using secondary data and other sources.

  • Strategic Marketing Positioning Maps

    Our “Tunable Maps” methodology delivers customized market positioning maps with true strategic insight.

  • Quantitative Methods for Uncovering Patterns in Customer Decision-Making

    Our groundbreaking Online Information Board methodology collects information on the customer decision-making process in addition to their choices. Applications include clinical trial optimization, modeling physician treatment algorithms, and others.

  • Quantitative Message Testing

    Proprietary quantitative methods for determining the optimal mix and sequencing of messages in marketing communications.

  • Pricing Research

    Including linked choice models with physicians, patients and payers to properly account for the influence of different customer groups on market outcomes.

  • Strategic Segmentation

    Our unique approach to strategic segmentation analysis incorporates both primary and secondary data to assure that segments contain both behavioral and attitudinal dimensions that are actionable and meaningful.

Studies Include:

  • Segmentation studies (physician and patient)

  • Discrete choice (conjoint) studies spanning multiple audiences (physicians, nurses, etc.)

  • New product forecasting studies

  • Market size determination for low incidence conditions

  • Assessment of ROI for alternative clinical trials

  • Patient flow charts (buying process studies)

  • Awareness, trial, and usage (ATU) tracking studies

  • Market positioning studies

  • Chart audits and patient record studies

  • In-depth analysis of secondary data